Build a Web Site

There are so many web sites on the planet, you may wonder whether your's will ever be seen. Here we show you how to get noticed on the web.

There are vital steps to follow to make sure that your web site is effective

  • Content, content, content. Whatever your web site is about, you need to choose something that you know something about, no matter what it is, you need to provide something of interest for your visitors to read.
  • Keywords. Once you have established the theme of your new web site, you need to do some research into the important words associated with your subject. If your subject is Manchester United, you need to think about what people might search for to find about their favourite team.
  • Name your site, this is known as the URL. The bit that starts with wwww. This should wherever possible contain one of the keywords that you have found. Choosing a single real word is unlikely to be available!
  • Find a place to store your web site. This will be on a server and may be offered by your ISP and from one of the sources below
  • Write your content. This should incorporate at least one of the keywords on each page that you write
  • Publish onto the internet. You will possibly need a programme to load what you have written but we recommend some free ones here
  • Optimise your content. This is the process of making the web site as attractive as possible to the search engines
  • Finally, for now, submit your site to the search engines so they 'crawl' over it and make it available to everyone who is searching.

Content.

Whatever floats your boat is what you should really write about. You are more likely to make money on the internet if you share the pearls of wisdom you know, or can find out about, than trying something which seems profitable but you know next to nothing about.

Your keywords - Vital.

Most people don't do this until the end. WRONG. You need to find profitable keywords before you start. Wordtracker has a 7 day Free Wordtracker Trial and is the recommended paid service by pretty much everyone who knows what they are doing on the internet. The best keyword should be, if at all possible, incorporated into your site name. For example if you have a site about recycling old books, then maybe www.used-school-books.com might work.

Name that site

If you can find a keyword with great popularity and is also available then that is your site name, if not try and get something relevant to what you are doing. Your name may be great but unless it is a brand, it is not likely to be found on the interweb! There is a Wordtracker Keyword Research Guide (Download) here, for your bed time reading.

Hosting your site

First port of call is your ISP, check out their pricing and reputation. BUT you can get all the work done for you by choosing to have your web site built and hosted. This is particularly useful, if you don't know much about creating a web site and want experts to do it. Here you get professional design, hosting, in fact pretty much everything you need to get started on a budget, without sacrificing quality. We can't emphasise enough how valuable this can be to sub contract the 'labour' of building a perfect website so you can concentrate on the content.

Publish your site

Some hosts of web sites provide their own means of publishing. If not, there are other free ones around, our particular favourite is filezilla

Optimise = Search Engine Optimisation

OK, now the fun starts. Your web site needs to be 'attractive' to the search engines such as Google and Yahoo. So everything has to be in the right place, the right order and the right number of times.

Without a doubt the only serious way to optimise your web site is to use Axandra. Go to the SEO page for more information.

Think about the people searching not what you might find interesting.